Privacy Policy
Introduction
At NOVAPLAYSLAB (SMC-PRIVATE) LIMITED (“we,” “our,” or “us”), protecting your privacy is a top priority. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information. It also outlines your rights under major data protection regulations, including GDPR, CCPA, COPPA, LGPD, and VCDPA.
Data Controller Information
Data Controller Name: NOVAPLAYSLAB (SMC-PRIVATE) LIMITED
Data Controller Email: novaplayslab@gmail.com
Data Controller Contact Number: +92 3213871911
Data Protection Officer (DPO)
Name: Anila Zahoor
Email: novaplayslab@gmail.com
Contact Number: +92 3213871911
Personal Data We Collect
| Category | Description |
|---|---|
| Identifiers | Information such as email address, IP address, device ID, and other unique online identifiers. |
| Customer Records | Data including advertising IDs and purchase history used to provide and support our services. |
| Usage Data | Information related to ad interactions, clickstream activity, and app usage behavior. |
| General Geolocation Data | Approximate location data derived from IP addresses. |
| Technical Data | Device information such as hardware specifications, operating system version, mobile carrier, and network type. |
| Player Activity Data | Gameplay interactions, progress, achievements, and other in-app activities. |
Third-Party Providers
To improve our games and applications, we collaborate with third-party providers for advertising, analytics, and user acquisition (UA). Below are the partners we work with, along with links to their privacy policies:
DTExchange
AppLovin
Yandex
Facebook
Firebase
ByteBrew
Google Analytics
IronSource
Mintegral
Pangle
Unity Ads
Vungle
BigoAds
BidMachine
AppsFlyer
PubScale
Children’s Data
We may collect the following information from children:
Device details such as device ID and IP address
General location information (e.g., country or city)
Gameplay statistics and user preferences
How We Use Children’s Data
Children’s data is used to:
Enable gameplay and essential application features
Improve app performance and enhance user experience
Display non-personalized and age-appropriate advertisements
Meet legal and regulatory obligations, including parental consent verification
Publication of Children’s Data
Our applications are designed to prevent children from publicly sharing personal information. Features such as open chat rooms, public forums, or social networking tools are not included. Interactive features, such as leaderboards, are implemented with strict safeguards and require verified parental consent where applicable.
How We Use Personal Data
We use personal data for the following purposes:
To provide, maintain, and improve our apps and services
To personalize user experiences and deliver relevant advertisements
To comply with legal and regulatory requirements
How We Share Personal Data
Personal data may be shared with:
Service providers that support analytics, hosting, and application functionality
Advertising partners to display relevant advertisements
Legal authorities when disclosure is required by law
For children’s data, sharing is limited strictly to essential operational purposes and handled with enhanced safeguards. We do not sell children’s data or share it for behavioral advertising.
Data Retention
We retain personal information only for as long as necessary to fulfill business purposes and comply with legal obligations. Once the data is no longer required, it is securely deleted or anonymized.
Caregiver Rights Over Their Child’s Personal Information
1. Right to Stop Collection or Use of Your Child’s Personal Information
How to Stop Data Collection
You may request to stop data collection by:
Sending an email to novaplayslab@gmail.com with the subject line “Stop Collection Request”, including:
Your full name and relationship to the child
Your child’s account details (such as username or ID used in the app)
Using the in-app option under Privacy Settings → “Stop Data Collection.”
Verification Process
We may request verification of your identity and relationship to the child before processing the request.
Response Time
We will stop collecting or using the child’s data within 30 days, unless legal obligations require otherwise.
2. Right to Request Deletion of Your Child’s Personal Information
You may request deletion by:
Emailing novaplayslab@gmail.com with the subject “Delete My Child’s Data Request” and providing the child’s account details
Using the in-app “Delete My Child’s Data” option
Once verification is completed, the data will be deleted within 30 days, unless retention is required by law.
3. Right to Review Your Child’s Personal Information
You can review your child’s data by emailing novaplayslab@gmail.com with the subject “Review My Child’s Data.”
After verification, we will provide:
The categories of data collected
The purpose for collecting the data
Any third parties with whom the data is shared
User Right to Lodge a Complaint
If you believe your data protection rights have been violated, you may submit a complaint to the relevant supervisory authority, such as the European Data Protection Board, or the data protection authority in your jurisdiction.
Legal Basis for Processing
We process personal data under the following legal bases:
Consent – for example, when you opt in to receive personalized advertisements
Contractual Performance – to provide services you request
Legal Obligations – to comply with applicable laws and regulations
Legitimate Interests – to improve application functionality and user experience
User Rights
Under GDPR
Users have the right to:
Access their personal data
Request correction of inaccurate data
Request deletion of personal data
Restrict processing of data
Object to data processing
Receive data portability
Lodge a complaint with a supervisory authority
Under CCPA
Users have the right to:
Know what personal data is collected
Request deletion of their personal data
Opt out of the sale of data or targeted advertising
Receive equal service without discrimination
Under LGPD
Users have the right to:
Access personal data
Correct inaccurate information
Request deletion of personal data
Opting Out of Data Sale or Targeted Ads
You may opt out by:
Crash Logs and Diagnostics Information Collection
Crash Logs
We collect crash reports to improve application reliability. These reports may include:
Device model and operating system details
App version
Error and crash logs
Diagnostics Data
We also gather diagnostic and performance information such as:
App loading times
Crash frequency
CPU usage
Memory allocation
This data may be shared only with trusted service providers such as Firebase Crashlytics, Bugsnag, and ByteBrew to help identify and resolve technical issues.
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